Article.

Memery Crystal advise Carabao on their Commuter ‘Copter campaign

23/05/2018

At a glance

Memery Crystal has advised leading energy drink Carabao on their ongoing Commuter ‘Copter campaign, which has seen them launch a new helicopter service in response to the chaos caused by the new Southern Rail timetable.

 

The campaign will see Carabao whisk frustrated Southern commuters from Brighton to London for 3 days from 23rd May to 25th May for free. Our Commercial, Media & Technology (CMT) Partner Carl Rohsler advised Carabao on this campaign which is part of Carabao’s wider ‘The Bonkers Drink for Bonkers Lives’ initiative.

Carl, who joined Memery Crystal earlier this year, has previously advised Carabao on a number of matters including their kit sponsorship deal with Chelsea and Carabao Cup sponsorship deal with the English Football League (EFL).

(Image Source: Carabao)

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Carl Rohsler Partner, Head of Commercial, IP and Technology

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