Memery Crystal advise CBD market leader Vitality on its acquisition by Yooma

Yooma Wellness are a global vertically integrated wellness platform that develops and markets a portfolio of CBD and wellness brands. The acquisition of Birmingham-based Vitality also expands Yooma’s target customer base and distribution network for its existing European-focused brands, including the MYO plant nutrition platform.

The Memery Crystal team on this transaction was led by our chair and senior corporate partner Lesley Gregory, and also included senior associates Melanie Belford and Mark Rose, solicitor Kasia Reda and trainee Liam Hill.

Commenting on the deal, Lesley Gregory said: “This (acquisition) positions Vitality nicely to be able to continue to grow the business and it was a pleasure to work with their team on this significant transaction in the growing CBD industry. This is the third cannabis sector transatlantic M&A deal we have advised on this year following Curaleaf’s acquisition of EMMAC Life Sciences, and GenCanna’s acquisition of Taylor Mammon. We are proud to be at the forefront of transactions, both on the listings side as well as on mergers & acquisitions and look forward to continuing to assist clients in this niche sector.”

Nikhil Nathwani, Managing Director of Vitality CBD commented: “The team at Memery Crystal have been fantastic throughout the process of our acquisition. Their guidance and professionalism ensured that all aspects of the deal went smoothly. Their expertise and experience in dealing within our industry was an advantage, as they already had good knowledge and understanding of many aspects of our business.”

Cannabis is one of the world’s fastest growing and most innovative industrial sectors. Led by Managing Director Nick Davis, Memery Crystal’s medicinal cannabis team are sector leaders within the UK, advising businesses on a broad range of issues. The practice includes business set-up, capital markets, mergers & acquisitions, private fundraising, licensing, and commercial contracts.