Memery Crystal advises King of Shaves on issue of "Shaving Bonds" to the general public

Only 5,000 of the £1,000 Shaving Bonds will be made available to the UK general public, and the proceeds will be used to market the King of Shaves shaving brand.  Each eligible individual can apply for up to £5,000 worth of Shaving Bonds in multiples of £1,000.  More information on the bonds can be found on www.shavingbond.com.

Created in 1993 in founder Will King’s kitchen, King of Shaves is now the second most popular shaving preparations brand in the UK, with a powerful retail presence throughout the country, as well as in Australia and New Zealand.  In 2008, King of Shaves successfully launched its Azor brand, a British designed and manufactured razor and the fastest growing system razor in the UK.

The Memery Crystal team was led by corporate partner Lesley Gregory with corporate associate David Walker and corporate assistant Shantanu Sinha.

Lesley Gregory commented:  “We are delighted to have assisted King of Shaves with the development and issue of its Shaving Bonds.  With its tremendous track record of success, King of Shaves is well positioned to become a global contender in the men’s grooming market, and the Shaving Bonds will be an important tool for raising brand awareness and accelerating sales, while providing a healthy rate of return to investors.”

Memery Crystal is a recognised leader for its corporate finance work, covering M&A, private equity and IPO/fundraising for UK and international companies.  The firm has been highly ranked for its excellence in handling M&A and IPO deals by both Chambers UK and The Legal 500, acting for public companies and off-shore funds, as well as for their nominated advisers and brokers.